Mockups are great for testing how your branding looks across different platforms. They help ensure consistency and can reveal what works or needs tweaking before finalizing your designs.

I totally get what you’re both saying. I think a lot of small businesses overlook this and just assume their logo and branding will look the same everywhere. But seeing it in context makes a huge difference. Even small adjustments in size, placement, or background color can completely change how professional a brand looks. Mockups seem like a great way to avoid costly mistakes!

That’s actually a really good point. I faced the same challenge when designing my brand’s visual identity. The thing is, colors, typography, and layouts don’t always translate the same way across different mediums. What looks clean and modern on a website can be totally unreadable on a billboard or product label. That’s where mockups come in handy. They allow you to see how your brand adapts in various settings before you commit to printing or publishing anything.

I found this really helpful article on how mockups can help small businesses visualize their brand identity. It explains why testing your brand in different environments is so important: https://abakcus.com/article/how-mockups-can-help-small-businesses-visualize-their-brand-identity/ The key takeaway for me was that mockups save time and money because you can tweak designs before production. I personally used them to test how my logo would look on signage, social media, and merchandise—surprisingly, I had to adjust my colors because the contrast wasn’t strong enough in certain lighting conditions.